Noções básicas de SEO
Plain-language guides on how search engines find, read and show your pages. We cover titles and descriptions, headings, internal links, redirects, sitemaps, robots.txt and noindex rules. Every article starts from a real finding in a website audit and ends with a fix you can apply yourself. The goal is not tricks but a site that search engines understand without effort. Examples come from small business websites, online shops and agency projects. Read these guides before you publish new pages or redesign an old site.
19 de set. de 2026 · 7 min de leituraTechnical SEO vs On-Page SEO vs Off-Page SEO: The Differences
How technical, on-page and off-page SEO differ, what each one covers, who usually handles it and where a small business should start for the…
18 de set. de 2026 · 8 min de leituraService Pages That Get Found: A Small Business Guide
How to structure a service page that search engines understand and customers trust: one service per page, clear titles, specific content, proof and next…
17 de set. de 2026 · 7 min de leituraSearch Intent Explained: Match Your Pages to What People Want
What search intent is, the main types, how to read intent from search results and how to shape each page so it matches what…
16 de set. de 2026 · 8 min de leituraHow to Prioritise SEO Audit Findings: What to Fix First
An SEO audit can list dozens of findings. Learn how to rank them by impact and effort, what to fix first, what can wait…
15 de set. de 2026 · 8 min de leituraE-E-A-T Explained: Showing Trust on a Small Business Website
What E-E-A-T means in plain words, why trust matters most, and practical ways a small business website can show experience, expertise and reliability.
13 de set. de 2026 · 7 min de leituraPagination and SEO: How to Handle Page 2, 3 and Beyond
How search engines treat paginated category and blog pages, why page 2 should not canonicalise to page 1, and best practices for infinite scroll…
12 de set. de 2026 · 8 min de leituraHow to Update Old Content for SEO: Refresh, Merge or Remove
Review your old pages and blog posts: which to refresh, which to merge or redirect, which to remove, and how to update pages without…
11 de set. de 2026 · 8 min de leituraCommon SEO Mistakes Small Businesses Make (and How to Fix Them)
The SEO mistakes small business websites make most often, from hidden pages and vague titles to thin service pages, and a practical fix for…
10 de set. de 2026 · 7 min de leituraHow Often Should You Audit Your Website’s SEO?
How often to run an SEO audit depends on how fast your site changes. A practical schedule for small sites, shops and agencies, and…
9 de set. de 2026 · 7 min de leituraBreadcrumbs for SEO: Why They Help and How to Add Them
How breadcrumb navigation helps visitors and search engines, which breadcrumb type to use, how to add BreadcrumbList markup and the mistakes to avoid.
8 de set. de 2026 · 8 min de leituraLink Attributes on Your Site: nofollow, sponsored and ugc
What rel=nofollow, rel=sponsored and rel=ugc mean, when each is required or useful, and why nofollow on your own internal links usually backfires.
Site Name and Favicon in Google: How to Get Them Right
How Google chooses the site name and favicon shown in search results, why the wrong ones appear, and the practical steps to fix both…