#Email Marketing
Email marketing covers newsletters, promotions and automated sequences sent to subscribers. It is one of the most cost-effective channels for small businesses, but only when the messages reach the inbox. Consent, list quality, sending frequency and easy unsubscribing all affect results and legal compliance. Bulk senders must also meet stricter technical rules from large mailbox providers. The articles under this tag focus on the practices that keep marketing mail welcome and deliverable.
2. sept 2026 · 8 min lugemistShould You Send Marketing Email from a Subdomain? Pros and Cons
Sending newsletters from a subdomain can protect your main domain's reputation. Learn when it helps, when it does not, and how to authenticate it…
26. aug 2026 · 7 min lugemistOne-Click Unsubscribe: How List-Unsubscribe Headers Work
Gmail and Yahoo expect one-click unsubscribe in marketing mail. Learn how List-Unsubscribe and List-Unsubscribe-Post work and how to test your setup.
22. aug 2026 · 8 min lugemistHow to Warm Up a New Email Domain or IP Address Safely
New domains and IP addresses have no sending reputation. Learn how to warm them up gradually, which recipients to start with and which signals…
20. aug 2026 · 8 min lugemistBIMI Explained: How to Show Your Logo in Recipients’ Inboxes
BIMI shows your logo next to authenticated e-mail in supporting inboxes. Learn the requirements, SVG and certificate rules, and whether it is worth it.
9. aug 2026 · 8 min lugemistGmail and Yahoo Bulk Sender Requirements: A Practical Guide
What Gmail, Yahoo and Outlook.com require from bulk senders: SPF, DKIM, DMARC, alignment, one-click unsubscribe and spam-rate limits, with a checklist.