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#Site migration

A site migration is any large change to a website’s URLs, platform, domain or structure. Migrations are one of the most common causes of sudden traffic loss. Most of the risk comes from missing redirects, blocked crawlers and lost metadata. Careful planning, a redirect map and checks before and after launch keep that risk low. Articles under this tag cover how to prepare, run and verify a migration.

Website Migration SEO: How to Move a Site Without Losing TrafficAug 28, 2026 · 8 min read

Website Migration SEO: How to Move a Site Without Losing Traffic

How to migrate a website to a new domain, platform or URL structure without losing search traffic: planning, redirect mapping, launch checks and monitoring.

Finding Redirect Chains and Loops on Your WebsiteAug 20, 2026 · 8 min read

Finding Redirect Chains and Loops on Your Website

What redirect chains and redirect loops are, why they slow pages and confuse crawlers, how they build up over time and a simple process…

301 or 302? Choosing the Right Redirect for Your WebsiteAug 7, 2026 · 7 min read

301 or 302? Choosing the Right Redirect for Your Website

The difference between 301, 302, 307 and 308 redirects, what each tells search engines, and how to choose the right one for moves, sales…

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