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#Email Authentication

Email authentication is the set of DNS-based standards that prove a message really comes from the domain it claims. The core trio is SPF, DKIM and DMARC, supported by related standards such as BIMI, MTA-STS and reverse DNS. Mailbox providers use authentication results as one of the first signals when they decide whether to trust a message. Without it, legitimate mail is more likely to be filtered and criminals can impersonate the domain more easily. The articles under this tag explain how the standards fit together and how to check them.

Why Gmail Shows “via” Next to Your Sender Name and How to Fix ItOct 7, 2026 · 8 min read

Why Gmail Shows “via” Next to Your Sender Name and How to Fix It

Gmail adds "via" and another domain next to your name when the sending service does not sign mail for your domain. Learn why it…

DKIM Selectors Explained: How to Find Yours and Use SeveralOct 4, 2026 · 8 min read

DKIM Selectors Explained: How to Find Yours and Use Several

A DKIM selector tells receivers where to find your public key. Learn how to find the selector you use, run several senders and rotate…

DMARC Failure Reports (ruf): What They Show and Their LimitsOct 1, 2026 · 7 min read

DMARC Failure Reports (ruf): What They Show and Their Limits

DMARC failure reports send details of individual messages that fail checks. Learn what ruf and fo do, why few providers send them, and privacy…

From Name and Address: Email Sender Details That Build TrustSep 30, 2026 · 8 min read

From Name and Address: Email Sender Details That Build Trust

The From name, From address and Reply-To decide whether people trust and open your email. Learn how to choose them, avoid no-reply and keep…

Backscatter: Why You Get Bounces for Emails You Never SentSep 29, 2026 · 8 min read

Backscatter: Why You Get Bounces for Emails You Never Sent

Getting bounce messages for emails you never sent? That is backscatter from spoofed spam. Learn how to tell if you were hacked and how…

DKIM Key Length: 1024 vs 2048 Bits and Long DNS RecordsSep 29, 2026 · 7 min read

DKIM Key Length: 1024 vs 2048 Bits and Long DNS Records

Should your DKIM key be 1024 or 2048 bits? Learn what the standard recommends, how to publish long keys in DNS without errors and…

Domain Reputation vs IP Reputation in Email: What CountsSep 29, 2026 · 8 min read

Domain Reputation vs IP Reputation in Email: What Counts

Mailbox providers judge both your sending IP and your domain. Learn how domain and IP reputation differ, how each is built and how to…

Email Setup for a New Business Domain: Get It Right on Day OneSep 28, 2026 · 8 min read

Email Setup for a New Business Domain: Get It Right on Day One

Starting a business or a new domain? Set up MX, SPF, DKIM and DMARC, website mail and sending habits correctly from day one, before…

SPF Record Examples for Common Small Business SetupsSep 26, 2026 · 8 min read

SPF Record Examples for Common Small Business Setups

Practical SPF record examples for Google Workspace, Microsoft 365, website mail, newsletter tools, own servers and parked domains, with the pitfalls to avoid.

What Is Email Deliverability? A Plain-English Guide for OwnersSep 23, 2026 · 7 min read

What Is Email Deliverability? A Plain-English Guide for Owners

E-mail deliverability explained without jargon: what decides whether your messages reach the inbox, why it matters for any business and where to start.

Email Deliverability for Agencies: Managing Client DomainsSep 21, 2026 · 7 min read

Email Deliverability for Agencies: Managing Client Domains

Agencies often inherit client domains with broken e-mail setups. Learn how to audit, fix and monitor SPF, DKIM and DMARC across many client domains.

DKIM Key Rotation: When and How to Replace Your Keys SafelySep 19, 2026 · 7 min read

DKIM Key Rotation: When and How to Replace Your Keys Safely

DKIM keys should not live forever. Learn why to rotate them, how often, and a step-by-step process that replaces keys without breaking e-mail delivery.

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