Fundamentos de SEO
Plain-language guides on how search engines find, read and show your pages. We cover titles and descriptions, headings, internal links, redirects, sitemaps, robots.txt and noindex rules. Every article starts from a real finding in a website audit and ends with a fix you can apply yourself. The goal is not tricks but a site that search engines understand without effort. Examples come from small business websites, online shops and agency projects. Read these guides before you publish new pages or redesign an old site.
23 ago 2026 · 8 min de lecturaStructured Data for Small Business Websites: A Beginner Guide
What structured data and Schema.org markup are, which types matter for small business sites, how to add JSON-LD safely and how to test it…
22 ago 2026 · 7 min de lecturaSoft 404s on Your Website: How to Spot and Fix Them
Why Google reports soft 404 errors, the page types that trigger them, how to tell a real problem from a false alarm and the…
20 ago 2026 · 8 min de lecturaFinding Redirect Chains and Loops on Your Website
What redirect chains and redirect loops are, why they slow pages and confuse crawlers, how they build up over time and a simple process…
19 ago 2026 · 8 min de lecturaDuplicate Content in SEO: Common Causes and How to Fix Them
What duplicate content really means for SEO, why it is rarely a penalty, the technical causes behind most duplicates and how to fix each…
18 ago 2026 · 8 min de lecturaSEO-Friendly URLs: How to Structure Them the Right Way
How to create short, readable, SEO-friendly URLs: words, hyphens, folders and parameters to use or avoid, and when changing existing URLs is worth the…
17 ago 2026 · 8 min de lecturaInternal Linking for SEO: A Practical Guide for Small Sites
How internal links help visitors and search engines, how to plan a simple link structure, write good anchor text and fix orphan pages and…
16 ago 2026 · 8 min de lecturaSEO Audit Checklist for Small Business Websites
A practical SEO audit checklist for small business websites: indexing, crawling, on-page basics, links, content and local signals, in the order worth fixing.
15 ago 2026 · 8 min de lecturaHow to Set Up Google Search Console for a Small Business
Step-by-step Google Search Console setup for small businesses: choosing a property, verifying ownership, submitting a sitemap and the first reports to read.
13 ago 2026 · 8 min de lecturaWhy Is My Page Not on Google? A Step-by-Step Checklist
A practical checklist to find out why a page is missing from Google: indexing checks, noindex and robots.txt, canonicals, quality issues and how to…
12 ago 2026 · 8 min de lecturaCanonical Tags Explained: How to Handle Duplicate URLs
What a canonical tag is, when to use one, how it differs from redirects and noindex, and how to fix the canonical mistakes that…
11 ago 2026 · 8 min de lecturaThe Noindex Tag: When to Use It and How to Check It
How the noindex tag keeps pages out of search results, which pages should use it, how to add it safely and spot an accidental…
10 ago 2026 · 8 min de lecturaRobots.txt Explained: A Beginner’s Guide With Safe Examples
What robots.txt does and does not do, how its rules work, safe examples for WordPress and shops, and the mistakes that can block a…