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SEO-Grundlagen

Plain-language guides on how search engines find, read and show your pages. We cover titles and descriptions, headings, internal links, redirects, sitemaps, robots.txt and noindex rules. Every article starts from a real finding in a website audit and ends with a fix you can apply yourself. The goal is not tricks but a site that search engines understand without effort. Examples come from small business websites, online shops and agency projects. Read these guides before you publish new pages or redesign an old site.

XML Sitemaps Explained: How to Create and Submit One08.08.2026 · 8 Min. Lesezeit

XML Sitemaps Explained: How to Create and Submit One

What an XML sitemap does, which pages belong in it, how to create and submit one to search engines, and how to fix the…

301 or 302? Choosing the Right Redirect for Your Website07.08.2026 · 7 Min. Lesezeit

301 or 302? Choosing the Right Redirect for Your Website

The difference between 301, 302, 307 and 308 redirects, what each tells search engines, and how to choose the right one for moves, sales…

How to Find and Fix Broken Links on Your Website06.08.2026 · 8 Min. Lesezeit

How to Find and Fix Broken Links on Your Website

Broken links waste visitors' time and crawlers' effort. Learn how to find broken internal and external links, decide how to fix each one and…

Writing Image Alt Text: A Practical Checklist for Your Site05.08.2026 · 8 Min. Lesezeit

Writing Image Alt Text: A Practical Checklist for Your Site

What image alt text is, why search engines and screen readers need it, how to write good alt text with examples, and when an…

Heading Tags for SEO: How to Use H1, H2 and H3 Properly03.08.2026 · 8 Min. Lesezeit

Heading Tags for SEO: How to Use H1, H2 and H3 Properly

How to structure H1, H2 and H3 headings so visitors can scan a page and search engines understand it, with examples and the most…

Meta Descriptions: What They Do and How to Write Them02.08.2026 · 8 Min. Lesezeit

Meta Descriptions: What They Do and How to Write Them

Meta descriptions do not change rankings, but they shape your search snippet. Learn how to write them, when they matter and how to fix…

How to Write Title Tags: A Practical Guide for Small Sites01.08.2026 · 8 Min. Lesezeit

How to Write Title Tags: A Practical Guide for Small Sites

Learn how to write unique, specific title tags that search engines understand and people click, plus how to find and fix missing or duplicate…

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